BRIEF
Create an outdoor campaign for the Green Party.
INSIGHT
The Green Party is NOT a minority party.
IDEA
Remind Brighton about Labour's historic failures in Brighton.
To show Brighton that the Green Party meant to continue it's assault on Labour. Mark created the art direction for the campaign which took over all major billboard placements days before the Labour party conference kicked-off, reminding Brighton about the Green Party’s recent victory over Labour in the EU Parliamentary elections.
In the last few elections, Brighton has become one of the few non-binary political battlegrounds in England, a city where instead of the Tories, the Green Party are the major competitor for what has been historically a safe Labour seat.
