As official sponsor to the Commonwealth Games, Ford wanted to create some buzz. So, to get people talking, we created #PlayYourPart - a socially led campaign that challenged the public to REALLY support the Athletes in their quest for the Gold.

By creating a series of social content directly with the Athletes, we curated a conversation between the fans and their beloved Athletes.

Fan uptake was wide ranging with just under half a million views of the campaign video and just under two million visits to the campaign site. We helped fans all around Britain to have meaningful interactions with Ford's Ambassador Athletes on Twitter. 

Ford were extremely happy with the results and now use Play Your Part as a model for all of their socially led digital campaigns.