BRIEF
To help demonstrate the power of 5G with brand ambassador Lewis Hamilton
INSIGHT
Because 5G gives you the power of zero latency, you can be in the now anywhere.
IDEA
The world’s first 5G Duet.
Vodafone asked us to come up with a way to show that their 5G network is the fastest in the UK. So we worked with their mobile scientists, a team of creative technologists and Formula 1 legend and Vodafone brand ambassador Lewis Hamilton to create a world first, the Vodafone 5G Duet. Over a period of a few months we developed two totally unique pianos that would use Vodafone’s latency free 5G network to allow Lewis to play a remote piano duet with epic pianist Jay Keezy. This was a huge task with a lot of tricky technical development but in the end, we had two instruments that used the power of 5G to became one. On the day everything went perfectly, Lewis had a great time and we created an hard working asset for multiple social platforms that showed what a next generation 5G network is capable of.