BRIEF
To help make Heineken's global tagline "Open Your World" mean something
INSIGHT
Even the greatest of rivals have things in common
IDEA
Let's help people who don't know they disagree find common ground over a beer
All across the world, the film met with near universal praise and drove a global discussion about the importance of keeping an open mind. People from totally different points of view came together to discuss a simple and emotional message, that we should not let our differences define us because we have more in common than we think. We're proud to say that this campaign picked up three Bronze Lions at Cannes 2017.
Working with Publicis London, we were briefed to help Heineken give more meaning to their global tagline "Open Your World". We wanted to make something that mattered, so we created "Worlds Apart". Taken from a simple insight, that even the greatest of rivals have things in common, the resulting film has spread across the globe hitting over 10 million views in a week without any paid media.