BRIEF
To create a TV spot for Morrisons long running "Makes Itβ campaign
INSIGHT
Homecomings bring us together
IDEA
Tell the story of a very special homecoming with an unexpected twist
Morrisons supermarket is a British institution that sells wholesome branded food to the nation. So when the brief came in to write a simple television spot that expounded the very British values of family and food that Morrisons holds so dear, we jumped at the chance.
It was a long and competitive process where we were up against several other excellent teams, but our script was one of those that were eventually made.