BRIEF

Create a digital installation that celebrates the life of Arthur Guinness

Insight

Arthur Guinness is a name that really echoes through history

IDEA

Tell the story of Arthur Guinness by hearing from people who had their lives shaped by him

The Guinness brewery asked Tribal DDB for help creating a permanent interactive tribute to their founder, Arthur Guinness. After a period of extremely competitive ideation, our concept was selected. Working with the interactive production company Physical Pixels, Tribal created the Arthur Guinness Experience, a series of motion activated movies that are housed in beautiful handmade frames. Each picture has a character that tells a different story about Arthur Guinness. These days the exhibition is still seen by hundreds of thousands of people every year.